Candy Brands, Ranked

The best-selling candy brand in the United States, its chocolate-and-peanut-butter cups are a near-unbeatable flavor combo since 1928.

The best-selling chocolate bar globally, its nougat-caramel-peanut build and 'you're not you when you're hungry' campaign are iconic.

One of the world's most recognizable candies since 1941, its 'melt in your mouth, not in your hand' shell and spokescandies are ubiquitous.

A global wafer icon since 1935 with a legendary jingle and hundreds of cult flavors, especially in Japan.

Founded 1894, the Hershey bar and Kiss are foundational American chocolate icons and the country's largest confectioner.

A caramel-cookie-chocolate bar since 1967 with one of candy's most enduring ad campaigns and consistent top-10 sales.

The definitive fruit-chew brand, its 'Taste the Rainbow' slogan is one of the most recognized in candy advertising.

The German maker invented the gummy bear in 1922 and remains the world's most iconic gummy-candy brand.

Launched in 1960 (as Opal Fruits), its intensely fruity taffy squares are a top U.S. fruit-candy seller.

Founded 1824, Dairy Milk and the Creme Egg make Cadbury the UK's most beloved and dominant chocolate brand.

A hugely popular sour-then-sweet gummy with a defining tagline and cinema-snack ubiquity since the 1980s.

Since 1949, its intense fruit hard candies (Green Apple, Watermelon) are a top-selling American hard-candy line.

Founded 1845, the maker of the melt-in-mouth Lindor truffle is a benchmark for accessible luxury chocolate.

Its unmistakable triangular peaks and honey-almond nougat, hidden-bear logo, and airport ubiquity are globally recognized since 1908.

The gold-foil hazelnut sphere from 1982 became a symbol of gifting luxury via its famous 'ambassador's party' ads.

America's best-selling licorice brand, a movie-theater fixture in its signature strawberry twists.

The dual-flavor crunchy candy from 1983 has surged back via Nerds Gummy Clusters, one of recent years' fastest-growing candies.

A tangy taffy staple since 1986, popular but more of a value/kids' candy than a critical favorite.

The intensely sour candy from 1993 is a novelty gag favorite more than an everyday treat.

Iconic since 1927, but famous chiefly for its collectible dispensers rather than the chalky brick candy itself.

A quality butter-caramel since 1909, but stereotyped as a 'grandparent' candy with a narrow appeal.

Invented the modern bubble gum in 1928, but its flavor famously fades within minutes.

Brach's tri-color Halloween staple since the 1880s is routinely voted among the most-hated candies in national polls.

The orange banana-flavored marshmallow shape is a perennial contender for least-liked candy in the U.S.

One of America's oldest candies, widely likened to eating chalk; production ceased in 2018 amid collapsing demand.

The pink-and-white licorice pellets from 1893 are polarizing due to their strong anise flavor.