Chip & Snack Brands, Ranked

Frito-Lay led US potato chip sales in 2024 at over $4.2 billion, with Lay's the single best-selling chip brand in the country and roughly 38% of the potato-chip market.

Doritos grew about 7.1% in 2024 to roughly $3.9 billion in US sales, dominating the tortilla category and frequently cited as the most popular chip brand overall.

The definitive cheese cracker: intensely savory, addictively crunchy, and impossible to stop eating. Near-universal appeal and a deep bench of great flavors earn it top-tier status.

Ruffles was the second best-selling potato chip brand in the US in 2024 at roughly $1.9 billion, trailing only Lay's and holding about 15% of the potato-chip market.

Cheetos is the dominant US cheese-snack brand and a Frito-Lay pillar that consistently ranks among the top salty-snack brands in America alongside Lay's and Doritos.

Tostitos was the #2 US tortilla chip brand in 2024 at about $1.6 billion (down 2.3% year over year) and remains the default brand for dips and gatherings.

Premium kettle-cooked chips with a satisfying crunch and clean, non-greasy flavor that consistently rank among the best mass-market kettle chips. Just shy of S for higher price and limited flavor lineup.

Pringles (Kellanova) is among the top US potato-crisp brands, ranking behind only Lay's and Ruffles by sales, with its stackable can an instantly identifiable icon.

Takis rose about 5.6% in 2024 to roughly $1.1 billion in US sales, one of the fastest-growing brands in the tortilla-chip category on the strength of its Fuego heat.

Fritos is the flagship US corn-chip brand, launched in 1932 and the founding product of Frito-Lay, still a fixture for chili and dips nearly a century on.

Iconic onion-flavored ring snack from Frito-Lay with a devoted cult following and instantly recognizable taste, but the polarizing onion flavor and one-note appeal keep it out of the top tiers.

Beloved Pennsylvania snack institution with a wide range of chips and cheese curls, solid regional loyalty and quality, but distribution and flavor consistency keep it mid-pack nationally.

Sun Chips is the mainstream multigrain option that rode the 'better-for-you' snack trend, but its volume sits well below the top corn and potato sellers.

Kettle Brand is a common kettle-cooked chip in US grocery stores and a category benchmark, though it trails the mass-market leaders and is often knocked for bags of broken pieces.

A snack-mix staple with nostalgic value and decent variety, but the uneven ratio of bland cereal pieces to the good bits (rye chips, pretzels) drags the overall experience down.

Fun cone-shaped corn snack with a light crunch and childhood fingertip-hat appeal, but the flavor is thin and forgettable compared to bolder competitors.

Utz has a strong regional following but historically concentrated in the Mid-Atlantic and Northeast, giving it a smaller national footprint than the Frito-Lay giants.

Founded in 1921 in Berwick, Pennsylvania, Wise is sold mainly across about 15 eastern-seaboard states, keeping it a regional player rather than a national leader.

Heavily marketed as a guilt-free 'popped' alternative, Popchips became a low-tier punchline as critics and consumers widely dismissed it as bland and Styrofoam-like, and its buzz faded fast.